Advisar Advertising Analytics

Evergreen Outdoors | Walmart Connect

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Channel Efficiency

ROAS by channel

Brand Performance

TrailBlaze vs GreenThumb

Monthly Performance

ROAS Spend

Top Performers

Needs Attention

Campaigns
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Total Spend
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Attributed Sales
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Avg ROAS
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Campaign Performance Matrix

Bubble size = Sales

Display DSS Search

DSS Targeting

Category Performance

Traffic Quality (ATC Rate)

Campaign Details

0 campaigns
Campaign Channel Spend Sales ROAS Status

Could We Capture $4.2M More?

Optimization opportunity through budget reallocation

Based on current ROAS rates
Progress 12%
$2.0M
DSS Reallocation
$1.2M
Clearance Tent Cuts
$0.6M
Seasonal Opt
$0.4M
SummitPro Fix

DSS Reallocation

Shift from Audience to Keyword

Not Started
Current Keyword %
20%
Target
55%+

Keyword: 14.2x ROAS vs Audience: 0.9x ROAS

Clearance Tent Cuts

Reduce value-destructive spend

Not Started
Current Spend
$180K
Target
<$30K

Clearance Tents: 0.65x ROAS, growing 28% organically

Seasonal Optimization

Spread budget from June

In Review
June Share
30%
Target
<20%

SummitPro Improvement

Test new approaches

Not Started
Current ROAS
1.45x
Target
2.5x+

Walmart Pushback Reference

"Increase Audience targeting"
Audience: 0.9x ROAS (losing money)
Keyword: 14.2x ROAS (15x better)
"Expand offsite Display"
External: 1.1% ATC rate
Mobile App: 22.8% ATC rate
"Invest more in Clearance Tents"
Clearance Tents: 0.65x ROAS
Growing 28% YoY organically
"Grow SummitPro advertising"
SummitPro: 1.45x vs TrailBlaze: 4.82x
Fix performance before scaling